GREF stands for Generic Recommender Framework. GREF allows the creation of a customizable recommendation system which can be used for any domain. It also allows for changes to any domain over time and its dynamic nature can make it useful for any scenario over a period of time. For instance take the cell phone domain. We can adapt the system to recommend a phone to the customers based on his profile. The profile can consist of giving weights to various attributes while giving lower weights to several other attributes.
When users buy any cellular phone, they are usually looking for a particular feature that they find important. Important features can be anything, for example, cost might an important factor for a user from a low-income category, while Bluetooth and other such features might be important for the next. The users can give different weights to various features based on his preference, and use it to compare it with the existing products on the market.
0 comments:
Post a Comment